the-new-bmw-z4-roadster-an-expression-of-joy-1

AquaOnline is behind the new BMW Z4 microsite. The site is an extension of the Expression of Joy campaign for the Z4 . From the site it’s possible to download wallpapers, pricelists, and a number of other things. It also integrates quite nicely with the Samsung campaign they recently did as well. Interesting to note, the artist behind the Expression of Joy ad is a South African. Robin Rhode was born in Cape Town. Click through for more images in the campaign.
The video:

Behind the scenes:

The local website:

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Comments ( 3 )

I saw this in New York – they had it in Grand Central. Along with other cars “decorated” by well-known artists. Unfortunately the photos I took do not look that great :(

i am natali. added these pithy words on May 19 09 at 10:10 am

Yeah I think they have those painted cars every once in a while. It’s been a campaign that they’ve been running for yonks now. Quite cool :)

Uno De Waal added these pithy words on May 19 09 at 9:09 pm

I really like the new ad, seems to appeal to all races and gender groups. The site is also very clean and cool

Wapit Mobile Search Engine added these pithy words on Dec 08 09 at 6:18 pm

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