I think it’s too late for that! The ads have already started used hyperlocal geotargeting. I actually think it’s quite innovative and forward thinking – definitely the first people to do it.

Yeah I agree that I think it’s a bit shit to monetize with advertising, but it’s sometimes the only option. Although I do actually prefer targeted ads over non-targeted ads – what’s that thing that when advertising becomes so good, it becomes a recommendation? I like that

Most times I forget that I have a cellphone, and when I do remember, it’s usually at home. So this doesn’t interest me.

Catchy music though.

@griffin – Ha ha Only bitching here was your post and if you have some kind of comment that can add to the conversation it would be great besides trying to negate the comments and entice an answer you think you warrant. The “bitching” are actual concerns that some ppl do have about advertising hence the massive shift is consumerism and drop in consumer confidence, but considering you are more interested in with the creative execution than the social implications, we’ll play your game – I think it does a pretty kick-ass job of putting the product into the lives of its consumers visually. All the right elements of The GRID were shown in use – the mobile interface looked very dam cool, the cast was an accurate representation of the populous. I like Cow’s work – especially Framed with Zoopy – thought it was a great idea. They are doing some innovative stuff, and I think it would be stupid to do anything other than support a growing local company.

My username is anon .. its seems to be all the rage these days..

I thought the ad was long and drawn out and a bit predictable. And i didn’t see any really punchline or story line. But that’s just me and as ANON i can say anything lame and confrontational and hide behind this awesome mask! hooray for the internet and my important opinion.

Im not even in design, im an accountant on my lunch break.So i don’t have a URL for you guys to look at ( news24.com maybe?), i just like coming here and ripping everyone’s work off.

@griffin – Wow dude, serious comment Nazi. I have tended to notice the creative showcase positioning of between 10 and 5, but I do feel that I can also comment on the product the creative work is doing the job for. Without the product, you have no commercial creative work to showcase. So thanks for double checking and just ignore my comments

@charles You’re right, I’m in no position to claim I know the platforms original conception plans, I was just assuming looking at the way most online networks that are ad supported come to be. I do believe great ideas do need to happen and advertising does help them materialize. And as I agreed with Uno above I think targeted is much better than non targeted, just hope it doesn’t lead to a consumer revolt if done badly. But back to the creative work since this is a creative showcase – great job with the TVC – looks great, does a fantastic job of showing the situational use of the product and its key attributes & connected with the TM, very very cool. Nice one