Check out the new (oldish by now – launched in May) website for Wicked Pixels.
The project was a collaboration between the Wicked and Gloo teams. Website character designers, music composers, movement directors and animation artists all working and crafting alongside one another. The result a fun, unusual and arresting site which grabs the users attention and transports them to a new world, where a pixel recreates itself into various scenes.
The central theme “from one pixel” is carried through in the navigation the scene transitions. We included a fun “treasure hunt element” with users being required to locate hidden pixels throughout the site. Once found they were rewarded with a one of three hidden desktop patterns.
The site is part of a digital campaign that Gloo designed to launch a new image for the company. The campaign including various email phases as well as innovative downloads to brand the receivers desktop icons.
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Comments ( 5 )
M_R added these pithy words on Jul 23 09 at 3:56 pmLook for the hidden pixels on the site for awesome wallpaper downloads!
Uno De Waal added these pithy words on Jul 23 09 at 4:23 pmDamn would love to see them! Any hints on where they are?
pete added these pithy words on Jul 24 09 at 1:13 pmcheck out the tip of the central white mountain in the woodlands scene, and have fun finding the others
[*_*] d to the y to the l to the anonymous added these pithy words on Jul 27 09 at 3:20 pmWOOOOaaaahW! This site is kick aaaaass
new added these pithy words on Oct 26 09 at 11:30 pmTry clicking on the drain in the city scene and see a hidden section launched recently. Have fun !
