It’s not very new news, but in case you missed it and didn’t get a chance to view the work, we’re featuring the Standard Bank Moving Forward campaign put together by the TBWA/Hunt/Lascaris. It’s quite an epic campaign and we certainly suggest taking a look at all the creatives. We’ve posted a couple of the creative works up here for you to take a look at. The entire press release is at Bizcommunity.
If you like this, you'll probably also like:
Browse Timeline
Comments ( 3 )
[...] The Standard Bank Moving Forward campaign is a piece of work that we’ve really enjoyed, from the illustration through to the execution. Luma was brought in to produce that commercial, and they’ve just put out a blog post explaining the behind-the-scenes production work, including some examples of mock sketches and an assortment of other tid-bits that gives one an interesting perspective into what it takes to produce a 3D TV commercial. Read on the Luma blog how they completed the project in an 8 week turnaround time. [...]
Making of Standard Bank Global TVC | Between 10 and 5 added these pithy words on Nov 23 09 at 12:02 pmYaarik added these pithy words on Aug 12 09 at 10:44 amThis site is so fun to use that I might actually consider moving my bank account.
Tiffany Markman added these pithy words on Aug 12 09 at 10:49 amI love the fresh, kinetic look and feel of this campaign – but I wish Standard Bank had got someone to proof it before launching: there are apostrophes missing from some of the ‘Lets Connect’ calls to action; specifically, the billboards along the Garden Route. As an editor/proofreader, I have to admit that this kills it for me. (It also makes me wonder whether there are zeroes missing from my Standard Bank statements…) Sloppy, or some kind of creative punctuation?
