After much anticipation Idea Bounty finally picked a winning solution for the recent Peperami Brief – and with the amount (1185 ideas to be exact) and quality of the entries, not only one – but two winning ideas were chosen.
And the lucky winners are: Kevin Baldwin, who receives a $10 000 Bounty and Rowland Davies, who receives a $5 000 bounty.
Here’s a short lowdown on the winners:
Kevin has been a copywriter since the mid-80s and is the author of 4 books (about baldness and football). He’s worked for a number of agencies and also appeared on the Weakest Link. For the last year he’s been a freelancer and stay-at-home-dad. You can check out some of his previous work here.
Roland Davies is an ex creative director, who’s recently been let go. Rowland landed his first job at Ogilvy in the late 80s and also worked as a worldwide creative director at BBDO Germany, he’s worked on a bunch of big brands in the past was excited to do something fun for a change and jumped at the opportunity to work on a big campaign.
Unfortunately, no info on the ideas can be disclosed, but we’ll be sure to share them with you here when they hit TV screens.
You can check out the full interview on the IdeaBounty blog – where Dan discusses crowdsourcing and the creative process with the winners– it’s really worth a read. Also check out the new brieffor the Alan Gray Foundation, which is currently in full swing.
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Comments ( 2 )
Johann added these pithy words on Nov 24 09 at 9:49 amI really hope that Idea Bounty showcases the final ideas. Would love to get a feel for the rational and various ideas that were sent in.
Dan added these pithy words on Nov 25 09 at 7:10 amHi Johann,
Personally I would love to showcase the winning Ideas unfortunately we are going to have to wait until the campaign is rolled out before we can do this. This is purely becuase of our legal system and the efforts we have gone into when trying to protect a creatives intellectual property.
Basically our legal system works in such a way that Idea Bounty does not have ‘rights’ over an Idea at any point. This means that we cant publish an Idea without the permission of its owner. Usually when a client purchases an Idea they wish to keep it private and confidential for strategic advantage reasons.
I do accept your point about wanting to have a look at the Idea’s rational and inner workings. We are are looking into providing an option in the future where creatives can ‘publish’ their Ideas for all to see if they wish once a brief has closed. But when it comes to the winning Ideas we will have to wait for the campaign to hit our screens!
Hope that all makes sense – please shout if you have anymore questions
Dan
Idea Bounty Captain
