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Forget the Agency. Brands Are Coming Straight to the Creatives.

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Nine Yards Comes Fully to Life in May: Johannesburg’s green town square finds its rhythm

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Inside G-Star’s New SHAPE Era

10and5·15 May 2026

Denim, at its best, is about precision: how it fits, how it holds, how it moves. G-Star is stepping back...

Fashion The Art Of Style Trending

From scandal to silkscreen: Turning Phala Phala into art

10and5·14 May 2026

Minenkulu Ngoyi turned maize meal packaging into a mirror held up to power and the reflection isn’t pretty....

Africa Art & Design Interviews

Rest in Power, Maria McCloy

Zandile Tshabalala·13 May 2026

South Africa’s creative community is mourning the loss of Maria McCloy, the respected publicist, DJ, fashion creative, and...

Art Creative Culture Fashion News

‘Die Bruin Mense’: Melany Ismail’s Love Letter to Coloured Cape Town

10and5·13 May 2026

Melany Ismail’s exhibition Die Bruin Mense was only supposed to run for a month. Now in its third...

Creative Women Exhibition Film & Photography Interviews Whats on

Don’t Miss Out: Nando’s Hot Young Designer 2026

10and5·13 May 2026

OPPORTUNITY RADAR: Applications for the 2026 edition of Nando’s Hot Young Designer are officially open, and young South African designers...

Opportunity Radar

Pharrell and NIGO’s Board Flip returns to SA

10and5·12 May 2026

ShelfLife brought the return of the ICE CREAM x Reebok Board Flip to Cape Town this week with...

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10and5 Creatives

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Free Range Humans: Breaking Barriers For The Mountaineering Community

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PUMA and Palomo Spain Team Up for Genderless Collection Celebrating Queer Identities

Clothing Collaborations Collabs Fashion

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Puffylette Beam Orange for adidas

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PUMA x Ahluwalia taps football style

10and5·22 April 2026

Football style is everywhere right now. Here’s what the latest PUMA x Ahluwalia release looks like. With another...

Fashion Lifestyle Sport Trending Uncategorised

Collaborations

Forget the Agency. Brands Are Coming Straight to the Creatives.

10and5·19 May 2026

South Africa’s most interesting brand work isn’t coming out of agencies anymore. It’s coming from the stylists, illustrators,...

Ad land Business Careers Collabs Creative Culture

Pharrell and NIGO’s Board Flip returns to SA

10and5·12 May 2026

ShelfLife brought the return of the ICE CREAM x Reebok Board Flip to Cape Town this week with...

Brands Collabs Events Fashion Sneakers

Inside Ruzza Wazzi’s collaboration with Roger Ballen

Zandile Tshabalala·20 April 2026

A conversation with Ruzza Wazzi on ritual, tension and resisting resolution in his collaboration with Roger Ballen on...

Art & Design Collabs Film & Photography Music

YAY ABE COLLABORATES WITH G-STAR ON LIMITED-EDITION DROP

10and5·17 April 2026

G-STAR’s first South African artist collaboration lands in Cape Town with Yay Abe. 10and5 was there to see...

Clothing Collabs Events Fashion Illustration

G-Star Drops Its First South African Artist Collab with Yay Abe

10and5·11 April 2026

G-STAR proudly presents its first South African artist collaboration, teaming up with Cape Town-based visual artist Russell Abrahams,...

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